My name is Stephanie and I'm the owner and head writer within my little company; nice to e-meet you!
For those of you much younger than me, or others of you who just may not know, a watermark is defined as:
noun: watermark; plural noun: watermarks
I grew up a print shop brat. My dad was the foreman of Anderson Printing, a large, Hollywood-based company known for their work with the studios, production houses, and celebrities. As a kid, a huge highlight of a weekend for me would be hearing my dad at the other end of the house say "I have to run to the shop for a bit" and having him yell to ask if I wanted to join him. Heck yes!
Hopping into our 1977 "Avocado Metallic" Ford F-150 truck we had affectionately nicknamed "The Green Limo", we would spend a good 45 minutes to get to the building that ran for a full half block and was just streets away from the Hollywood Walk of Fame.
The instant he would unlock and open the back door, the intoxicating smell of the different papers, ink, and type wash would hit us like a brick wall and make me giddy. (Most likely because I was getting high on the toxic cocktail of fumes and had no idea.) As we'd walk through the different rooms, he'd flick on the loud humming lights and remind me "You know the drill - don't get into trouble. Don't press any colorful buttons, don't touch any razor blades, and don't get any ink on you or your mother will kill me."
As dad would walk around checking on complicated print jobs to make sure they were on track, I would sneak around the mammoth 8-color presses and smaller Heidelberg letterpresses grabbing the top sheet out of the feeders to hold the paper up to the light and view their watermarks. I was obsessed with spotting watermarks and got so good at identifying different brands, I made it a game to run around and nail 10 within 5 minutes. Dad would ask on the way home, "Which brands did you find this time?", and I would promptly list them all "Strathmore, Classic Crest, some fancy Speckletone, Crane's Crest..."You get the idea.
The second I picked those papers up, I KNEW their brand, their weight, and how expensive or "cost-effective" they were.
I didn't quite realize how clever this was back in the day, but now as an adult who's studied "effective branding", I now realize that a watermark is ingenious. As one of (many) professional resume writers, my goal is to work with you to figure out what your specialties are and then market you in such a way that we not only grab the reader, but also make you memorable.
Flash forward years later:
We opened a print shop five minutes from our house. We steadily grew, and at our peak, we filled three buildings with equipment and 10 highly talented (and frequently cussing) pressmen who produced amazing work.
I was our first official employee, and as a teenager, I moved through the business trying my hand at different areas to see where I excelled. I took in orders at the front counter, I ran letterpress and bindery, I managed the shipping department, and did AP/AR. We discovered the combination of my attention to detail and love for the written word was keeping our customers out of hot water. I was finding typos and mistakes that should have been previously caught in the design stage, and this saved a boatload of money in reprinting costs.
During college: I majored in Journalism while continuing to work in the print shop. This training speaks directly to the deep research dives and the in-depth questions I ask when I work on client resume orders.
My experience as a recruiter and HR employee: Flash forward years later: we sold the print shop and I landed a gig as a recruiter for a large insurance company. Hundreds of resumes passed over my desk every week and some of my childhood friends who knew what I did for a living asked me to take a look at their resumes before they applied to a job.
While they were only asking for me to take a quick glance and to send an email outlining what they should fix, I wanted them to succeed so I would sit up late at night and completely overhaul their documents, then send them a profoundly revamped and dialed-in piece the next morning. They would report back "I landed the job! You should really consider starting a business doing this!" Orders started rolling in as they started talking about me... and I decided they were right, I COULD run a boutique business doing this.
As of spring of 2021: I've invested thousands into my education on resume and cover letter writing. I am a certified LinkedIn profile writer, I currently work in HR for a large organization, and I am studying to be a Career Transition Coach with Career Thought Leaders so I can provide career and interview counseling for clients. I have also trained my adult daughter, Rebekah, to work with me on resume orders and I'm thrilled she's on the Watermark team.
In a nutshell: In this very *odd* job market, you need to stop beating yourself up over why you aren't getting ANY responses from companies you've applied to, you need to INVEST IN YOURSELF, and have somebody with "in the trenches" recruiting and human resources experience to help you land the job you want and deserve!